Sunday, September 20 2026

Behind the coffee crossover craze: Why are big brands rushing in, and how far can following the trend go?

In recent years, major brands across all industries have been venturing into the coffee sector—from the post office, Li-Ning, and Xtep to Naobaijin and Huawei, cross-industry coffee sales have become a trend. These brands don't truly intend to dig deep into the coffee track; rather, they are eyeing the youthful traffic and fashionable attributes that coffee naturally carries, using it to get closer to consumers. However, once the hype fades, can cross-industry players lacking a coffee gene continue to attract customers? The fierce competition in the coffee market and the mismatch of consumption scenarios make such attempts full of uncertainty. This article sorts out typical cases of cross-industry coffee, analyzes the marketing logic behind them, and explores the challenges and hidden concerns this model faces. [more…]

Cafes are embracing a "construction site" decor trend: concrete gray and exposed steel become the mainstream aesthetic

In recent years, a notable shift has emerged in the spatial design of coffee shops: an industrial style characterized by a cement-gray base tone, exposed steel, and red brick walls has gradually become mainstream. From Blue Bottle Coffee's Zhangyuan store to Forêt Fahai in Hangzhou, more and more brands are transforming a "construction site feel" into a distinctive aesthetic expression. Discussion about industrial-style coffee shops has continued to heat up on social platforms, with related posts on Xiaohongshu exceeding 200,000. Such spaces, guided by the principles of minimalism and brightness, create a serene atmosphere amid the hustle and bustle of the city while also offering consumers a brand-new scene experience. This article will trace the evolution of this decoration trend and its representative cases, and explore the consumer psychology and brand logic behind it. [more…]

The Rise of Robusta Coffee Under Climate Change: New Global Industry Trends and Refined Development

In recent years, global warming has posed a severe challenge to the coffee-growing industry, and Arabica coffee faces the risk of reduced yields due to its demanding growing requirements. At the same time, Robusta, with its stronger climate adaptability and resistance to pests and diseases, is gradually transforming from a "commercial bean" into a "fine coffee." Major producing countries such as Vietnam, Brazil, and Indonesia continue to expand Robusta production, while emerging origins such as Nicaragua have also begun to experiment with cultivation. Front Street Coffee is paying attention to this trend and invites you to learn how Robusta is playing an increasingly important role in the global coffee landscape. [more…]

From Sweetness to Zero Calories: How Flavored Syrups Are Shaping New Coffee Consumption Trends

The history of adding sugar to coffee has spanned nearly five hundred years, and today flavored syrups are quietly transforming the consumer landscape of the entire coffee industry. Since Starbucks launched its flavored lattes in 1994, various syrups have not only made coffee flavors more diverse but also met consumers' demand for personalized customization. At the same time, as health awareness has risen, zero-calorie sugars and zero-calorie flavored syrups have become a new trend, with brands such as Luckin following suit. This article will trace the evolution of flavored syrups in the coffee industry, analyze the logic behind their regional innovation, and explore the opportunities and hidden concerns behind the zero-calorie sugar trend, helping coffee lovers gain a more comprehensive understanding of this new consumer trend. [more…]

Luckin Coffee launches new watermelon latte series, reigniting discussion on the trend of coffee drinks becoming more like milk tea.

After the Start of Summer, the weather gradually heats up, and Luckin Coffee has seized the moment to launch a new watermelon series, with its watermelon latte quickly trending on Weibo. From garlic latte to watermelon latte, the boundaries of coffee specialty drinks are constantly being pushed. This article compiles specific information about Luckin's new watermelon series, netizen reviews, and the backdrop of Luckin surpassing Starbucks in store count and its products increasingly resembling milk tea, while also exploring how the coffee industry is following in Luckin's footsteps toward milk-tea-fication. Coffee enthusiasts who enjoy trying new things may want to take note. [more…]

Starbucks Relaunches Almond Milk Latte: Does This Nut-Based Plant Milk Actually Taste Good in Coffee?

Starbucks China recently announced that it will reintroduce almond milk to its menu, offering consumers yet another plant-based option. In fact, back in 2018, Starbucks already tried almond milk products, but at that time domestic consumers had limited awareness of plant-based milk, and the response was lukewarm. Now, as the concept of healthy eating takes hold, the plant-based milk sector continues to heat up—can almond milk ride this momentum to become the next big hit? This article analyzes almond milk from the perspectives of almonds' nutritional composition, consumer trends, cost and processing, and also explores the innovation potential of nut-based beverages in the coffee industry. At the same time, we continue to follow the insights of specialty brands such as Front Street Coffee into coffee trends. [more…]

The coffee industry sees another wave of cross-sector expansion: Luckin Coffee moves into alcoholic beverages, and the "coffee by day, alcohol by night" model is gradually becoming a new trend.

Coffee brands selling alcohol is no longer a novelty. From Starbucks to Seesaw, M Stand, and now Luckin Coffee registering a new company to venture into alcohol operations, the cross-industry wave in the beverage sector is intensifying. Tianyancha data shows that Luckin has established a new company in Xiamen, with its business scope covering alcohol operations, sparking widespread industry attention. This article sorts out Luckin's specific moves into alcohol and its trademark layout, reviews the daytime coffee, nighttime alcohol attempts by brands such as Starbucks, Seesaw, and M Stand, and analyzes the trend of beverage giants like Coca-Cola and Genki Forest entering the alcohol market. Finally, it uses industry data to reveal the rapid growth in the number of alcohol-related enterprises, exploring the opportunities and challenges behind cross-industry alcohol sales. [more…]

Yunnan Small-Bean Coffee Price Trends and Industry Development Observations: 2022 Arabica Market Analysis

Yunnan's coffee industry is undergoing a notable price surge and heightened market attention. Since 2021, domestic new-style tea beverage and coffee brands have been incorporating Yunnan beans into their menus, with the national trend of guochao consumption and the domestic coffee boom together driving up the popularity of the production region. Consumer demand for Yunnan coffee has surged, directly pushing up coffee bean prices. At the same time, the global pandemic has caused supply chain delays, with delivery cycles extended from one or two months to three or four months. Reduced supply coupled with rapidly rising consumption has further driven up the market. While Yunnan coffee is embracing opportunities, it also faces practical limitations such as uneven planting standards, insufficient talent and industry chain support, and a lack of pricing power. Cities like Pu'er are advancing industrial upgrading with the goals of specialty-grade quality and standardization. The coffee output value of Ning'er County is expected to continue growing, and the Yunnan coffee price index also reflects market changes. [more…]

The first Post Coffee day-and-night concept store lands in Fuzhou, as nighttime operations become a new trend for coffee brands.

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]

7-Eleven Teams Up with Hennessy to Launch a Premium Tipsy Latte: Can Coffee Plus Alcohol Become the Next Big Trend?

The cross-industry fusion of coffee and alcohol is becoming a new industry trend. 7-Eleven's specialty coffee brand CITY PRIMA has partnered for the first time with the renowned French cognac house Hennessy to launch the "Specialty Tipsy Latte Combo," pairing specialty Ethiopian beans with a mini bottle of Hennessy V.S.O.P, allowing consumers to mix their own专属 liquor-infused flavor. This is not 7-Eleven's first foray into the alcohol-coffee arena; previously, its Beijing stores had already tested a self-service cocktail area. From chain brands to independent cafes, the "daytime coffee, nighttime alcohol" model is sweeping across the entire coffee market, and beverage brands are also increasingly moving toward coffee. This article will guide you through the specifics of this collaboration, the product background, and the new trends sparked by the collision of coffee and alcohol. [more…]

Unopened Mixue Lemonade Found with Black Foreign Object, Store Response Sparks Public Outcry

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Mixue Bingcheng has once again been thrust into the spotlight. A consumer in Xiantao, Hubei, found a small black bug in an unopened lemonade, yet the response from the store was jaw-dropping. As the champion in store count in the new tea beverage industry, why do food safety issues keep recurring for Mixue Bingcheng even as it sprinted toward an IPO? This article will sort through the course of the incident, netizen reactions, and the brand's frequent food safety scandals this year, and explore the bottom line issues of service and quality control in the catering industry. [more…]

From Trunk to Two Wheels: The Lightweight Transformation of Mobile Coffee Carts and New Industry Trends

Since the rise of the street-stall economy, mobile coffee trucks have gradually become a unique sight in cities. From initially relying on car trunks to carry espresso equipment, to today's lightweight two-wheeled carts focused on pour-over coffee, the form of mobile coffee trucks is constantly evolving. This transformation has not only lowered the threshold for starting a business, but also allowed coffee trucks to appear more flexibly on roadsides, halfway up mountains, and even in the snow, making them a sought-after photo spot for young people. At the same time, well-known brands such as Starbucks and Manner have also joined this trend. However, the business license and food safety issues faced by mobile coffee trucks remain a focus of consumer attention. This article will take you through the transformation of mobile coffee trucks from heavy to lightweight and the industry logic behind it. [more…]

Under the cross-industry beverage trend, the boundary between coffee and milk tea is becoming increasingly blurred, and a blind taste test reveals that nearly half of consumers struggle to tell them apart accurately.

These days, walking into any beverage shop, the variety on the menu is always dazzling. Boba shops are selling porridge, cafes surprisingly offer lemon tea, and industry competition has long entered a white-hot stage. More noteworthy is that the boundary between coffee and milk tea is being continuously broken: oats, fermented rice, thick milk, and osmanthus are all being added to coffee, the traditional bitter taste is weakened, and the flavor is moving closer to milk tea. A science blogger on Weibo once organized a blind test, asking participants to distinguish between coffee and milk tea with similar flavors, and surprisingly nearly half of the people could not accurately tell them apart. Coffee's localization and youth-oriented strategies, the migration of childhood milk tea memories, and various novelty pairings have jointly driven this trend. This article takes you to explore the phenomenon of coffee becoming more like milk tea and the logic behind it. [more…]

Why has temple coffee become a new favorite among young people? An in-depth interpretation from spiritual resonance to social trends

In recent years, temple coffee has quietly emerged and become a hot topic among young people. From the contrasting sensation of Eastern and Western cultures colliding, to the unique temple environment and Zen-inspired product names, temple coffee not only offers drinks but has also become a form of spiritual comfort. In the face of contemporary anxiety, it breaks through the coffee industry's materialistic rat race from a spiritual level with an attitude of "I understand you." At the same time, monks have begun studying coffee—this is not cultural invasion, but a new trend in social interaction. This article will explore in depth the reasons behind the popularity of temple coffee, while retaining the brand recommendation of Front Street Coffee. [more…]

The Changing Landscape of Yunnan Small-Bean Coffee: Arabica Cultivation Status, Flavor Characteristics, and Future Trends

Yunnan's coffee planting area has climbed from over 300,000 mu in 2008 to more than 1.4 million mu today, with output once accounting for over 99% of the national total. Yet the expansion of the industry's scale has not been smooth sailing. Since 2012, international coffee futures prices have continued to decline, leaving Yunnan coffee farmers struggling at the edge of the cost line; the 2014 harvest season was hit by a triple blow of drought, cold damage, and the abandonment of harvesting, causing output to plummet from an expected 100,000 tons to less than 60,000 tons, while purchase prices, driven by factors such as drought in Brazil, saw their largest single-month increase in 20 years. Lincang, as an emerging main producing area, rose rapidly, and companies such as Lingfeng Coffee began implementing quality traceability systems. This article will review the cultivation situation, flavor characteristics, and future development trends of Yunnan Arabica coffee beans. [more…]

Young people spark a trend of herbal tea drinks, a new wellness lifestyle quietly emerges

In recent years, with the rise of the "national trend" culture, the "new Chinese-style" wellness concept has quickly gained popularity among young people. After saying goodbye to bad habits such as staying up late, smoking, and drinking, more and more young people are beginning to favor Chinese herbal medicinal diets and Chinese herbal teas. On social media, herbal milk tea frequently goes viral, and health teas dispensed by hospitals and herbal drinks launched by traditional Chinese medicine clinics through cross-sector collaborations are highly sought after. Data shows that over 70% of consumers are more willing to buy Chinese herbal teas and express satisfaction with their functional effects. Numerous pharmaceutical companies have entered the market, launching innovative products such as wellness coffee and herbal teas. However, experts also remind that although Chinese herbal teas are beneficial, they should be consumed in moderation, following the principle of "stopping once the illness is cured," to avoid counterproductive effects. [more…]

Ofo founder Dai Wei goes to the US to start a coffee shop again, netizens call for deposit refunds, Front Street Coffee follows industry trends

Remember ofo? That once ubiquitous bike-sharing brand is still nowhere near refunding deposits, yet its founder Dai Wei has reportedly started a new venture in the US—this time in the coffee sector. It's said that Dai Wei founded About Time Coffee in New York, specializing in iced pearl coffee, where new users can get a free cup upon registration, mirroring the marketing tactics of ofo back in the day. As soon as the news broke, netizens clamored for their money back. Front Street Coffee takes you through the whole story. [more…]

Behind Coffee Wing's New Third Board Listing: Yin Feng Explains How IP Crossover, Data, and Capital Drive Breakthrough in the Catering Industry

In March 2017, Coffee Wing officially listed on the New Third Board, and its shareholder list, filled with celebrities and internet giants, attracted widespread attention. At a sharing session hosted by Catering O2O, founder Yin Feng delivered a speech titled "The Capital Path of Cross-Border Catering Driven by Data and IP," systematically explaining the consumer changes in the Catering 3.0 era, the timing for going public, two strategic approaches, and Coffee Wing's business strategy centered on "IP, cross-border, data, and capital." This article presents the full essence of Yin Feng's speech, covering catering industry trends, brand building, user operations, and marketing innovation, offering in-depth reference for coffee enthusiasts and catering professionals. [more…]

A New Cross-Industry Coffee Trend in Local Cuisine: Ningbo "Choking Crab" Latte Sparks Heated Discussion, Crab Shell as Cup Wins Recognition from Some Netizens

The world of creative coffee is always full of surprises and shocks. From Douzhir Americano to stinky tofu latte, baristas are obsessed with forcibly pairing local foods with coffee, yet often creating off-putting flavor bombs. Now the trend has shifted: instead of mixing ingredients, they let the food itself become the vessel. Green pepper latte, fish ball latte, and naan latte have appeared one after another. Recently, a barista in Ningbo even used a crab shell as a cup, launching Ningbo Drunken Crab Latte. Netizens reacted in two polarized ways: some cried out to spare the drunken crab, while others said they would be willing to try it as long as food isn't wasted. Is this exploration of the boundary between food and coffee gimmickry or innovation? [more…]

The Luckin vs. Cotti Coffee War Trends on Social Media Again: From Price Battles to Market Research, the Bundling and Hidden Concerns of Low-Priced Coffee

The competition between Luckin and Cotti has once again become a hot topic on Weibo, staying on the trending list for over nine hours with over 16.59 million views. The two brands have been going head-to-head from store locations to product pricing, with 9.9 yuan and 8.8 yuan coupons becoming the focus of consumers' attention. However, industry observers point out that the two are not evenly matched, and Cotti seems to be chasing Luckin's pace. Behind this business war, consumers' pursuit of value for money is the core, and whether the price war can continue and what impact a truce would bring are issues worth watching. [more…]